I actually got this book from a former co-worker when I worked for a digital marketing agency 2 or 3 years ago. I thought it was interesting how much of a threat he thought Facebook was to Google. Outsmarting Social Media Outsmarting Social Media by Evan Bailyn tackles the subject of using social networks in order to reach your target audiences. Many will still do anything to get their rank up. In this book, Evan Bailyn reveals how to attract friendship-based recommendations that will motivate customers more than any ad or algorithm. I have to say I do agree with this ideology. The titanic battle between Google and Facebook has begun— and you can use it to earn more profits! Outsmarting Google is a bit of a misnomer.
It's meant for the middle group who has a basic idea of how to use the systems and needs help polishing their techniques. I know that this is one of the most important ranking factors for Google. I actually got this book from a former co-worker when I worked for a digital marketing agency 2 or 3 years ago. Description The war is on. Evan Bailyn is an Internet entrepreneur, bestselling author, and child advocate. The titanic battle between Google and Facebook has begun-and you can use it to earn more profits! State of Digital aims to help digital marketers from every level.
So, say you have a website about pizza, a website about leather, and a third website about pets. He only has 243 followers on LinkedIn and I believe no posts. Read it, get ready for the future, and start reaping the rewards! However, the best advice this book provides is to create a website that provides quality content for potential customers. Outsmarting Google even provides a lot of good advice for doing so. Under his tutelage, clients have established the predominant websites in their industries, become New York Times bestselling authors, and grown multimillion dollar product lines. Next, they try to optimize keywords in their site content.
He makes it sound like the easiest thing in the world to do. This isn't your typical guide to search engine optimization. I started as an inbound marketer working my way up to a social media marketer, assistant project manager, and later a digital marketing manager with an emphasis in social media. I expected that much of this book would be things I already knew, and I was right. He also provides some warnings about social media. The titanic battle between Google and Facebook has begun—and you can use it to earn more profits! Most of social networking is currently happening on Facebook, Twitter, and Pinterest. When they go overboard, of course, Google freezes them out.
His first book, Outsmarting Google, debuted to rave reviews in mid-2011. His Facebook page, which encourages people to be true to themselves, gained over 100,000 fans in a year, making it one of the most popular non-celebrity pages on Facebook. I would have loved examples of how to use Pinterest, what works, what doesn't work, frequency of update in different industries, and so on. He is a frequent speaker, having keynoted numerous social media conferences, including Digital Hollywood and Social Media For Nonprofits. It just make it hard to trust this guy and any of the advice he gives on digital marketing… There are still some points that Bailyn made that I liked and learned from though.
Google considers that spam and will issue my website a penalty if I do that, so no. There are multiple pages about his dreams for creating a friend-finding site, and multiple pages about how Google and Facebook get along and don't get along - but those don't help me build my social networking reach. In a fast-changing digital environment, it is hard to keep up. I would have loved far more information on examples of how to use Twitter, with good and bad, and case studies. I suppose it could work. Will this really be any different from that? More than 20,000 marketers and entrepreneurs follow Bailyn's Twitter feed; more than 100,000 visit his web site; thousands more flock to his speaking engagements.
I wanted to dislike Outsmarting Google, but I ended up liking it a lot. The titanic battle between Google and Facebook has begun— and you can use it to earn more profits! Find a cause they care about and support it. Evan Bailyn has spent his days uncovering secret search engine rules and finding new ways to outsmart them. Even the current mildly dated version is a strong piece of work, and would not go amiss on a digital marketing bookshelf. This book brings together everything he's learned: what works now, and how to make the most of it. Help them find their way in this changing environment.
Read it, get ready for the future, and start reaping the rewards! In general, I really would have liked to see much more practical information. There were some observations from the author that seemed odd or even ignorant. Instead, this book is much more practical, seeking to teach us the things that will help build trust with Google which in turn will make our website appear earlier in key search engine results. Evan definitely wrote it specifically for people who aren't very tech savvy. To this end, they plant links on link farms which inevitably backfires. He says right out that this book is not for raw newbies or for gurus. Still, it's a fairly quick read, there is useful information in here, and I greatly respect his message of being ethical and supporting causes.